Preserve the culture of happiness and joy in the East
while firmly rooted in traditional classics
成立于2017年，年衣融合传统元素、现代设计和国际视野，推出了具有东方美感的儿童穿着；将对传统的思考融入到创作中。原创图形、吉祥寓意、重制工艺、强烈色感，是年衣品牌的标志性符号，亦是品牌诠释东方美学精髓的载体, 更是蕴含东方传统精神与多元文化碰撞的新美学Established in 2017, NianYi integrates traditional elements, modern design, and an international perspective to create children's clothing with an Eastern aesthetic. NianYi incorporates traditional concepts into its creative process, using original graphics, auspicious symbolism, refined craftsmanship, and bold colors as its signature features. These elements not only represent the brand's interpretation of the essence of Eastern aesthetics but also embody a new aesthetic that arises from the fusion of Eastern traditional spirit and diverse cultures.
How The Story Begins
In 2007, a designer made an intriguing observation: China's wealthiest individuals, despite fully embracing Western-style luxury in their private residences, opt for pure Eastern elements in the design of their reception clubs to showcase their hospitality to outsiders.
Before the Spring Festival of 2015, a mother was preparing to buy New Year's clothes for her child. Despite the concept of New Chinese Style having been around for 13 years, she was unable to find satisfactory New Chinese Style clothing for children.
In 2017, the once observation and regret became the starting point for the founding of the 'NianYi'.
The meaning of "NianYi"
The Chinese character "年Nian" has multiple meanings and is an important part of Eastern culture. It represents the harvest of a year, the span of time, age, the alternation of years and seasons, and the new year... Many meanings converge in this character, making it a source of inspiration for brand names. It also implies "New Year Clothing," accompanying our growth every year."
The rich cultural and aesthetic traditions of the East serve as a constant inspiration for the passionate NianYi team. This passion has imbued the brand with the courage to fearlessly blend the old with the new, unleashing a level of creativity that sets it apart from the rest of the industry. By showcasing original pattern designs full of Eastern fantasy through clothing, the brand highlights its unique aesthetic taste, breaking away from the typical style of new Chinese children's clothing.
"China has many excellent traditional cultures that are worth preserving. Nowadays, some of them are experiencing a cultural gap, and that saddens me. One of the reasons I started NianYi is to preserve this sense of ritual and love associated with customs.
a rising artist hailed by the renowned New York School of Visual Arts, is the Art Director of NianYi. She is acclaimed by the media as a "new genius" who seamlessly incorporates her reflections on the revival of tradition into her artistic creations, bringing forth a new aesthetics that combines the essence of Eastern traditions with a collision of diverse cultures.
a master's graduate from the prestigious Paris Fashion Institute, is the Fashion Director of NianYi. Recognized as one of the top 10 young designers with great potential by leading fashion magazines in France, she seamlessly combines Eastern cultural insights with contemporary expressions, employing an approach that closely resembles academic research. Her designs embody a fusion of traditional aesthetics and modern sensibilities.